Overview of ConversionCow

Dashboard

Image 1: 3 main sections of the dashboard

 

There are 3 main sections to your dashboard

1. Your Current Plan section
   • Tells you which plan you are on
   • Notifies you on the date of expiry of your plan
2. Notification section 
   • This is a general notification from the ConversionCow team
   • Also the spot for you to message the ConversionCow team for any issues experienced
3. Performance Overview section
   • This is where you will get the statistics of how all the Popouts in your accounts are performing.
     • Visitors- How many times your visitors have seen the Popout appear on your site
     • Opens - How many times your visitors have clicked on the Popout to open it
     • Interactions - How many times your visitors have converted by interacting with the elements within the Popout panels (eg. form submission, phone call, email, button click etc.)
   • It will show you the mix of traffic that are seeing your Popout from a device standpoint (desktop vs mobile)
   • It will show you your top performing Popouts (ones with the most interactions/conversions)
4. There is also a daily graphical representation of visitors, opens & interactions in the form of a bar chart

Image 2: Daily graphical representation of visitors, opens & interactions

 

Popouts

Image 3: All your Popouts 

1. Creating a new Popout

   • To create a new Popout, click on "Create Popout" on the top right hand corner of your screen.

     
     Image 4: Create Popout button
     
     

   • For the entire process of creating a Popout, you can jump to 06 - How To Create A Popout

      

2. Viewing a list of all Popouts ever created on your account
   
   • You can arrange how you want to view all of your past Popouts in 
     • Alphabetical order based on the title
     • Chronological order based on 
       • date of creation
       • date of last update
         
         Image 5: Arranging your Popout tiles
         
         
   • Further down, there is pagination for you to flick between the pages that hold your Popout tiles (each page holds 12 Popout tiles)
     
     Image 6: Pagination
     
     
3. Managing your Popout
   • On each Popout tile, you can click on the 3 vertical dots to open up a menu which allows you to either
     • Edit 
     • Duplicate 
     • Preview 
     • Delete the Popout
       
       Image 7: Managing Your Popout

Campaigns

What Is A Campaign?

A campaign in ConversionCow is where you hold a sequence/collection of Popouts that you want to trigger on your website. 

For example, say if you run a plumbing website and you have Campaign 1 that holds 2 Popouts (say Popout A & B)

1. Popout A will appear that will show the phone number of your reception desk during work hours
2. Popout B will appear that will show the phone number of your emergency hours plumber after work hours

Say if your emergency plumber was not available, you can turn on another campaign, say, Campaign 2 that holds another set of Popouts (say Popout A & C)

1. Popout A showing the phone number of your reception during work hours
2. Popout C showing a calendar highlighting the available slots for next day plumbing for booking, that will turn on after work hours

 

What is Campaigns For?

Image 8: All Your Campaigns

 

Campaigns is for

1. Creating a new campaign
   • To create a new Campaign, click on "Create Campaign" on the top right hand corner of your screen.
     
     Image 9: Create Campaign button
     
     
   • For the entire process of creating a Campaign, you can jump to 07 - How To Build A Campaign
     
     
2. Viewing
   • a list of all campaigns ever created on your account and you can arrange them
     • Alphabetical order based on the title
     • Chronological order based on 
       • date of creation
       • date of last update
         
         Image 10: Arranging your Campaign row
         
         
   • how they are performing: this contains the visitors, opens & interactions as a combined total of the collection of Popouts held by the campaign
     
     Image 11: Visitors, Opens & Interactions for entire campaign
     
     
   • Further down, there is pagination for you to flick between the pages that hold your Campaign rows (each page holds 10 Campaign rows)
     
     Image 12: Pagination
     
     
3. Managing your campaigns: You can
   • Edit
   • Delete
   • Turn on / off 
     your campaign.
     
     Image 13: Edit, Delete, Toggle On/Off

Contacts

Image 14: Contacts from form submission

 

Contacts will retain the following key fields from all form submissions done throughout your Enquiry Form Popouts

• Campaign title of the Popout responsible for the form submission made
• Page URL or page location that the Popout form submission was made in
• Contact details
  • Name
  • Email
  • Phone
• Date of form submission

 

On the top right corner, you have the ability to arrange your contacts by the date of form submission.

Image 15: Arrange by date subscribed

 

On the top left corner, you have the ability to search through your contacts with the search bar.

Image 16: Searchable contacts

 

You also have the ability to export all of your contacts to a csv file with the click of this button. 

Image 17: Export list button

 

On scrolling further down the page, there is pagination to allow you to tab through your contacts as there is a limit of 10 contacts per page.

Image 18: Pagination

 

Install

Image 19: Install guide

 

There are 3 main methods to install Conversion Cow

1. As a plugin in WordPress. Click on 'WordPress' tile.

2. Install via Google Tag Manager. Click the 'Google Tag Manager' tile.

2. Install Manually as a script on the website. Click on 'Install Manually' tile.

The instructions for both methods can be found in the following article:

04 - How To Install Conversion Cow

 

The Google Tag Manager will contain instructions on how to add a tracking script on your site so that your GTM will be able to pick up on all the visitors, opens and different types of interaction events and relay that to your Google Analytics 4 dashboard.

Image 20: Install Google Tag Manager (feature not yet ready)

 

The instructions for this can be found in the following article: 

29 - Setting Up Tracking with Google Tag Manager

 

Integrations

Integrations houses all the custom integrations compatible with ConversionCow.

The instructions on how to use any of the integrations listed can be found in the following articles:

30 - How To Integrate with Zapier

 

For other integrations outside of Zapier's library of connectable apps, please contact Chromatix. 

 

Anti-Spam

Here you can add reCaptcha keys to add anti-spam protection to your forms.

Image 21: Anti-Spam section

 

What is reCaptcha? reCAPTCHA is a free service from Google that helps protect websites from spam and abuse. A “CAPTCHA” is a turing test to tell human and bots apart. It is easy for humans to solve, but hard for “bots” and other malicious software to figure out. By adding reCAPTCHA to a site, you can block automated software while helping your welcome users to enter with ease

 

1. Click on the button 'Add Recaptcha' on the top right hand corner of the Anti-Spam section.
   
   
2. Put in your reCaptcha Site Key here. If you don't have google v2 reCaptcha keys, you can get them by creating them here.
   
   Image 22: Where to key in your reCaptcha Site Key
   
   
3. Once you are done inputting the label and Site Key, click 'Create ReCaptcha'.
   
   
4. You should be able to see your reCaptcha key added to the list.

Help

This is just a library of all the possible help topics you would want to look up for everything ConversionCow. Just click through the relevant topics to find what you need. 

 

Image 23: Help Topics