What Is ConversionCow?

Why ConversionCow?

Every form of marketing always seem to point back to one key marketing piece...your website!

But without the right sales message and call to actions on your site, valuable sales opportunities will be missed.

It can be an expensive affair to fix an existing website or to build an entirely new website. This can cost a business thousands.

Image 1: Making changes to website can be expensive

Instead, ConversionCow gives you a refreshing way to feature

• targeted sales message
• compelling call to actions
• on any page of your website

in just a few easy steps!

What Is ConversionCow?

ConversionCow is a Popout that will appear on the side of your page, whose message and content can be customised and themed 

• to your brand
• to your intended audience

Let's see an example in action:

Case Study

Maxfit Plumbing is a small plumbing business with a live Wordpress website they use to attract customers. They use ConversionCow to improve the usability of the website and improve their online conversion rate for potential new customers as they're limited in their capabilities on the existing website platform.

Image 2: Example of website main banner on the homepage

Maxfit Plumbing also have some complexity to their business, they have two phone numbers:

• One for during work hours when the reception is manned and
• The other for after hours, where it goes direct to your head plumber.

How can ConversionCow help their visitors get to the right number faster?

By creating two ConversionCow Popouts, defining the conditions for when each one would appear and activating them on their WordPress website

1. One popout (e.g. call it 'Popout A') will display during normal work hours (e.g. 9am - 5pm), like the one below:
   
   Image 3: 'Popout A' tab showing during work hours with the message "4 Reasons Why MaxFit Plumbing Is The Best'
   
   Clicking on the tab will cause the Popout to slide out with the following content:
   
   Image 4: 'Popout A' content on slideout showing business hours phone number
   
   
2. The other popout (Popout B) will display after hours (eg. 5pm - 11pm)
   
   Image 5: 'Popout B' tab showing during work hours with the message "Got A Plumbing Emergency Now?'
   
   Clicking on the tab will cause the Popout to slide out with the following content:
   
   Image 6: 'Popout B' content on slideout showing after hours number

This supplements Maxfit Plumbings sales funnel in many ways such as:

• ensuring new or existing customers trying to contact Maxfit Plumbing are contacting the business at the appropriate phone number
• allow correct messaging to their customers on what capabilities they have at the current time

All without altering their existing website. All of the logic and templating is built within the Popout in ConversionCow! Time is just one of the many conditions that you can use to define which Popout will show (we will show you on later topics)

Which brings us to the next topic: 

02 - General Overview of ConversionCow Interface