Tailoring A Popout To Your Objective

Business Objectives Defined

Whatever your objective, whether it is to:

1. Increase lead generation
2. Increase chances of contact with site visitors
3. Capture the attention of your different customer segments
4. Increase bookings
5. Increase sales
6. Increase trust of your brand

ConversionCow gives you the power to reach your objectives, quicker.

Website Visitor Behaviour

The key thing to understand about most website audiences today is that on average:

• their attention span is short and
• they lack the time to read in full detail (they scan more)

Because of that, your content needs to be direct and punchy. You need to be highlighting your unique selling proposition (USP).

What is a USP?

A USP is the one thing that makes your business better than the competition. It also addresses some of the common questions that your customers will make when they come upon your site:

1. Why choose you?
2. How can you help solve their problem?
3. Are you value for money?
4. How quickly do you respond?

It comes right down to

• the message about you and your USPs, and
• the use of related imagery to strengthen the visualisation of the message

Templated Popouts

Image 1: Popout Left & Right Panel

ConversionCow is built for direct, punchy messages that invites a user to take an action. It's a Popout that's divided into 2 panels. The left is meant to establish your credibility and highlight your USPs.

Once your audience is sold on what you have to offer on the left panel, they are then invited for a Call-To-Action (CTA), on the right panel. 

Left Panel: USP

Image 2: 6 Templates for the Left Panel (Step 3 on Creating the Popout)

To understand which templates are suitable for your business objectives on the left panel, follow the link to any of the 6 templates below.

1. Proof Points
2. Testimonials
3. Videos
4. Promotions
5. Statistics/Data
6. Logos

Right Panel: CTA

Image 3: 6 Templates for the Right Panel (Step 5 on Creating the Popout)

To understand which of the 6 types of Call To Action is right for your business objective, follow the link to the Call to Action template article below.

• Primary Details
• Enquiry Form
• Lead Magnet
• Map Assistance
• Multiple Addresses
• Calendly Event

If you want to get straight to building your first Popout, read on below:

06 - How To Create A Popout