Campaigns

Campaigns is the section where you get to set the condition in which your Popout will show. In fact, to harness the true power of ConversionCow:

• you are meant to have several Popouts grouped in one campaign.
• where each Popout will be shown when a certain condition is met

Example

Just to illustrate the point above:

Say if you are running a retail clothing store and you wanted to have different campaigns during different seasons, like a Summer Campaign and Winter Campaign. You can have different Popouts to show-off your summer packages grouped into the Summer Campaign and some other Popouts for the winter packages. Instead of having to reuse your main Popout and changing your message each season, you just have to switch between your Summer and Winter campaigns.  

What Conditions Can Be Set

Besides your main/default Popout that you can have showing for most of the time, you can have other Popouts show depending on the setting of the following conditions:

• UTM : When a user lands on your website from a digital marketing campaign and your URL contains a utm parameter which you can target
  • e.g. When you run a Facebook ad, you can have a link that says https://www.yoursite.com/?utm_campaign=summer and ConversionCow is able to put up a Summer related Popout message when it detects the utm paramater containing 'summer'
• Timezone :  You can set what time of the day to show which Popout. A popular one would be to set your Popout to show the office number during work hours but another Popout to show your mobile number, after hours.
• Returning User : If the user has been to your site before, you can show them another Popout as ConversionCow is able to detect that (provided they don't clear their browser cache)
• Internal URL: You can set different pages of your website to show different Popouts
• Day of the Week: You can set which Popout to show depending on the day of the week

There is also the option of adding in an A/B Test for each Popout which will also control the frequency of how often that Popout will get shown (more of that in 23 - How To Setup A/B Tests On Your Popouts)

To help you better understand how campaigns work, we'll guide you through the process of setting up a campaign.

How to Set It Up

1. In the side navigation bar, click on the campaigns tab.
   
   Figure 1: Campaigns Tab
        
2. You will see the campaigns listing page. This will list out all of the campaigns you have previously created (if any). Otherwise, if this is your first time, it will be a blank table with just the headers.
   
   Figure 2: Campaigns Listing Page
   
3. An explanation of this listing page will be found under 25 - Managing Your Campaigns. But for now, let's get straight into making your first campaign by clicking on 'Create Campaign'.
   
   Figure 3: Create Campaign Button

Create Campaign

1. There are 4 fields to fill your Campaign
   
   Figure 4: 4 fields to create Campaign
   
   
   • The Campaign Title
   • Campaign Website URL
   • Choosing the Popout
   • Adding reCAPTCHA
     
     
2. Enter the name of your campaign in the 'Title' text field.
   
   Figure 5: Title field
   
   
3. Provide the URL of your website here.
   
   Figure 6: URL field
   
   
4. Select  your preferred Popout by clicking on the Popout selection dropdown button.
   
   Figure 7: Popout Dropdown
   
   Tip: If there is no Popout to select, you would first need to create a Popout. Learn how from 06 - How To Create A Popout
   
   
5. Although it's not required, it's advisable to include a reCAPTCHA to minimise spam. To add one, simply click on the reCAPTCHA selector and choose the desired option  which was created from the reCAPTCHA page.
   
   
   Figure 8: reCaptcha field
   
   
6. Click on the " CREATE CAMPAIGN " button to create your campaign.
   
   Figure 9: Create Campaign
   
   
7. That Popout you selected in Step 4 will now form the Base Popout for your campaign.
   
   
   Figure 10: Campaign with one Popout
   
   
8. Your Base Popout will appear on every page of your website as long as the root domain of your page matches the website URL specified in step 3. 
   
   
9. The power of ConversionCow lies in its ability to show different Popouts when different conditions are met, and that is where Special Conditions come in.

Add Special Conditions

Special conditions allow you to show a different Popout when a condition is met. You can have as few or as many different Popouts assigned to different conditions and have them ordered according to priority. 

1. To set up one, simply click on " ADD SPECIAL CONDITIONS" button.
   
   Figure 11: Add Special Conditions button
   
   
2. There are 3 main steps to populate your conditions.
   
   Figure 12: Special Condition Configuration
   
   
   • The Condition Title
   • The Special condition
   • The Popout selection
     
     
3. Put a title to your condition
   
   Figure 13: Condition title field
   
   
4. To set your special conditions, click on the " Add Condition" link.
   
   Figure 14: Add Condition 
   

   
   Tip: There is no limit to the number of conditions you can add here.
   
   

5. Pick the condition you want from the dropdown selection. The explanation for each condition available in the dropdown has already been explained under 'What Conditions Can Be Set' further up this article. 
   
   
   Figure 15: Condition dropdown box (Internal URL is selected for the condition value field below)
   
   
6. Input your condition value in this field.
   
   Figure 16: Condition value field
   
   Tip: You can remove the entire condition by clicking on the '-' button next to the value field.
   
   
7. Select your preferred Popout from the dropdown list that you want the condition to apply to.
   
   Figure 17: Popout Selection Box
   
   
8. Click on the " CREATE " Button to apply the condition on the Popout.
   
   Figure 18: Create button
   
   
9. Now every time your condition is met, this Popout will show. In this example, when your visitor goes to the about page, they will see the Popout selected in step 7.
   
   
10. There is a toggle below the Popout Selection allowing for you to conduct an A/B Test on your Popout.
    
    
    Figure 19: Add A/B Test
    
    What it's for is explained in the section below.

A/B Test           

An A/B test of a campaign is a type of marketing experiment where two different Popouts are shown to different halves/subsets of your target audience in order to identity the most effective Popout that leads to conversion.

Please go to the following article to learn more about what it is: 22 - What Is A/B Tests

You can jump to the following article to learn more about setting it up: 23 - How To Setup A/B Test On Your Popouts

Campaign Management

There are 5 tabs within each Campaign to help you manage your Campaign

Figure 20: 5 Tabs

1. Popouts - This helps you set your Base Popout (the default Popout that shows when no conditions are met) and your special condition Popouts. It also helps you order the priority of conditions. 
   
   Figure 21: Popouts
   
   
2. Statistics Overview - This shows
   • the number of visitors, opens and interactions AND 
   • how those are split between desktop and mobile
   • over a set period of time (user-defined)
     
     
     Figure 22: Statistics Overview
     
     
3. Form Contacts - This shows all of the form submission details made from all of the Popouts contained within the campaign that have used the Enquiry Form contact method.
   
   Figure 23: Form contacts
   
   
4. Additional Settings - This is where you get to set 
   • delay on your Popout to show
   • z-index setting if your Popout is obscured by other elements of your website (the higher the z-index, the more likely your Popout will come out on top)
   • enable or disable mobile view
     
     
     Figure 24: Additional settings
     
     
5. reCaptcha - this is where you get to choose your reCaptcha key to have your form protected from spam.
   
   
   Figure 25: Add reCaptcha

More details on Campaign Management in this article: 25 - Managing Your Campaigns