The lead magnet is just a simple form that collects direct contact details quickly to help build your client list to mine from in the future. It is meant to just simplify the user journey by delivering a single punchy message with a single CTA.
- There are 5 parts to setting up your Lead Magnet contact method
- The Main Message (e.g. 10 Proven Marketing Strategies..)
- Your contact details
- Customising your button (CTA)
- Uploading an image / Linking a video
- Disclaimer
Figure 1: Completed lead magnet contact method sample
- Populate your Main Message here. You can stylize your main message by choosing either Bold, Italic or Underlining it.
Figure 2: Main message on why visitors should get in touch with you for their needs
Tip: Click on "Previous Suggestion" and "Next Suggestion" to get ideas on punchy headlines. - Populate your main contact details
Figure 3: Main contact - The name and email address are preset form fields in this template and cannot be altered
Figure 4: Preset form fields - Put in the main action that you would want your users to take on the CTA button.
Figure 5: Submit button text and email notification - Upload your feature image or link in your feature video URL by toggling the button above.
Figure 6: Upload an image or link a video
Tip: Follow the upload size suggested for optimal display - Put in a disclaimer message at the end to give the user comfort that their contact details are safe with you. You can choose to style that disclaimer with a tick before it or none by toggling.
Figure 7: Disclaimer message and styling - You can hide any of your contact detail or the disclaimer message by toggling the visibility button.
Figure 8: Visibility toggle
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