As technology continues to evolve, marketers are constantly looking for ways to stand out and engage with their users. One technique that has gained popularity is the use of special conditions Popouts. This can help many businesses to engage visitors, communicate key messages, and ultimately drive more conversions.
In this article, we'll take a closer look at how to specialize your popouts conditions.
Base Popout
A base popout is the default popout that appears on your website. It's the first popout a user will see when they visit your website and it usually contains a general message or Call to action that is relevant to the overall goals of your business.
When you visit the Maxfit Plumbing "Home" page website, you can see the selected base Popout.
Special Conditions
Using special conditions, You can tailor your campaigns and promotions by deciding which actions trigger the Popout to appear as well as how and where on your website it appear. You can utilize your special conditions based on;
Internal URL
Internal URL popouts are designed to appear when a user clicks on a specific link or button within a website, offering a promotion or call to action message that is relevant to the user's interest. It can also help track which links and buttons are generating the most popout clicks where businesses can gain valuable insights about their user interest.
In this example, I have applied Internal URL special condition in the "About Us" page. Therefore, when a user visits the Maxfit Plumbing website's "About Us" page, the relevant popout will be displayed.
Returning User
You can utilize your special conditions based on the status of your user. It is a powerful tool in maximizing the effectiveness of your popouts. One important to consider is whether the user is a returning user or not.
You can apply the "if-else" concept to understand how returning user special conditions work. In the case of returning user special conditions, the if-else concept could be applied as follow:
If the user has previously visited your website, the Session ID and cookies for that browser was saved in the local storage, then that user is considered as a returning user. In this case, you can setup a special condition popout that is tailored to their past preferences.
This is how it looks like in the Maxfit Plumbing Website.
On the other hand, if the user is a new visitor to your website and they are not yet engaged to your popouts. In this case, you may create a general popout that introduces your brand or business.
Here's an example of how it appears on the Maxfit Plumbing Website.
UTM
UTM stand for " Urchin Tracking Module". It is a set of parameters that are added to the end of a URL to track and analyze website traffic. You can set a UTM -based popout where the popout is triggered based on the UTM parameters present in the URL. This type of popout can be used to show specific content of promotions to users who have come to the website through a particular marketing campaign like a newsletter.
For instance, if a business is running a shoe store, and you want to run a special promotions exclusively for your newsletter subscribers. You can create a UTM code for the links in your newsletter. Now if you want to display a special condition popout to anyone who clicks on the link in your newsletter with the UTM code "summer_sale". You can setup a UTM-base special condition where it is triggered only when the user clicks on a link with the UTM code from your newsletter.
Let's dig deeper into UTM Setup.
1. To create your UTM code, go to Campaign URL Builder website. This tool allows you to easily add campaign parameters to your URLS.
2. Populate your website details in the textbox.
3. Copy the Generated URL and paste it on your newsletter campaign.
In this case, the "utm_source" parameter identifies the source of the traffic as your newsletter, the "utm_medium" parameter identifies the medium as email, and the "utm_campaign" parameter identifies the specific campaign as the summer sale.
4. To setup a UTM special condition popout in ConversionCow, simply copy your campaign UTM code and paste it to the UTM condition.
This is how it looks like in the Maxfit Plumbing Website.
After Hours
After hours special condition popout can be used to highlight the special offers of your business or promotions outside of your regular business hours. The propose of after hours special condition popout is to provide a way for your businesses to capture the attention of your potential costumers outside of your regular business hours.
For example, the Maxfit Plumbing Website operates from 8:00 AM to 5:00 PM. During this hours you selected a default popout that looks like this.
Let's say you configure an after-hours special condition popout to advertise your services from 5:00 PM to 8:00 AM.
Here's an example of what the popout would appear like during those hours.
Day Of The Week
Day of the week special condition popout is use to promote a special offer or promotions on specific days of the week. This is to provide your businesses with the way to target your promotions to specific days of the week when your target audience is more likely to be engaged in your services.
Here's how it appears on the Maxfit Plumbing Website.
Overview
While special conditions popouts can be effective way to promote your business products and services, it is also important to consider to use them with caution. Too many popouts can be annoying to website visitors which makes them to quickly leave the website and decreased your website's user engagement. It is essential to make sure that your popout are relevant and valuable. By following these cautions, business can ensure that their popouts are effective in diving engagement and sales.
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